MARKET SEGMENTATION WITHIN CONTINGENT VALUATION

A finite probability mixture model is combined with a contingent valuation model to analyze the existence of differential market segments in a hypothetical market. The approach has at least two principle benefits. First, the model is capable of identifying market segments within the hypothetical market. Second, the model can be used to estimate WTP/WTA within each segment. The model is illustrated using a data set collected on consumer response to genetically modified foods in Norway.

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Year of publication:	2003
Authors:	Grimsrud, Kristine M. ; Mittelhammer, Ronald C.
Institutions:	Agricultural and Applied Economics Association - AAEA
Subject:	Agribusiness

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Extent:	application/pdf
Series:	2003 Annual meeting, July 27-30, Montreal, Canada.
Type of publication:	Book / Working Paper
Notes:	The text is part of a series 2003 Annual meeting, July 27-30, Montreal, Canada Number 22108
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005805963