Market sensing using images and emotional scaling
Charles Hancock and David Longbottom
| Year of publication: |
2017
|
|---|---|
| Authors: | Hancock, Charles ; Longbottom, David |
| Published in: |
Alternative market research methods : market sensing. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-84372-1. - 2017, p. 51-94
|
| Subject: | Apple Computer Inc. | Marktforschung | Market research | Emotion | Kaufmotiv | Consumer motivation | Befragung | Interview | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011569747