Market-share analysis : evaluating competitive marketing effectiveness
Lee G. Cooper ; Masao Nakanishi
| Year of publication: |
1988
|
|---|---|
| Authors: | Cooper, Lee G. ; Nakanishi, Masao |
| Publisher: |
Boston [u.a.] : Kluwer |
| Subject: | Internationales Marketing | International marketing | Theorie | Theory |
| Extent: | XV, 279 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-89838-278-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000765168