Market share analysis : evaluating competitive marketing effectiveness
Lee G. Cooper ; Masao Nakanishi
| Year of publication: |
1988
|
|---|---|
| Authors: | Cooper, Lee G. ; Nakanishi, Masao |
| Publisher: |
Boston [u.a.] : Kluwer |
| Subject: | Marketing | Mathematisches Modell | Marktanteil | Marktanalyse | Absatzmarktforschung |
| Extent: | XV, 279 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89838-278-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004064388