Market Share and Price Setting Behavior for Private Labels and National Brands
| Year of publication: |
2000
|
|---|---|
| Authors: | Cotterill, Ronald ; Putsis, William |
| Published in: |
Review of Industrial Organization. - Springer. - Vol. 17.2000, 1, p. 17-39
|
| Publisher: |
Springer |
| Subject: | Competitive strategy | pricing | private labels | promotion |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005809081