Market Signalling and Its Role in Business‐to‐Business Communications

Examines marketing signals as they are used in business‐to‐business communications. Marketing signals can be implemented in a variety of organizational marketing activities including promotion, pricing, distribution and competitive reactions. Provides observations and recommendations on their usage by industrial concerns so as to improve the efficiency of their signalling efforts.

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Year of publication:	1994
Authors:	Herbig, Paul ; Milewicz, John C.
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 12.1994, 4, p. 27-31
Publisher:	MCB UP Ltd
Subject:	Competition \| Marketing \| Marketing communications \| Pricing \| Product information \| Promotion

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/02634509410060721 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014946458