Market Strategies Regarding the Integration and Confrontation of Small and Medium Enterprises with the Exigency of the Competitive Market

The elaboration of market strategies is a complex process, which needs to be performed by all enterprises, without consideration of size or field of activity. The elaboration of strategy under auspicious circumstances presupposes careful research of the environment within which the enterprise performs its activity, as well as of its resources.

MoreLess

Year of publication:	2010
Authors:	Elena, Pîndiche ; IonitaRoxana
Published in:	Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. X.2010, 1, p. 1250-1252
Publisher:	Facultatea de Ştiinţe Economice
Subject:	market strategies \| SME \| influence factors

More details

Extent:	application/pdf
Type of publication:	Article
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://ebvufind01.dmz1.zbw.eu/10008855149