Market strategy renewal as a dynamic incremental process
Rudy Martens; Paul Matthyssens; Koen Vandenbempt
| Year of publication: |
2012
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|---|---|
| Authors: | Martens, Rudy ; Matthyssens, Paul ; Vandenbempt, Koen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 6, p. 720-728
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| Subject: | Charles Edward Lindblom | Organisationstheorie | Organization theory | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552517