Market strategy renewal as a dynamic incremental process
| Year of publication: |
2012
|
|---|---|
| Authors: | Martens, Rudy ; Matthyssens, Paul ; Vandenbempt, Koen |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 6, p. 720-729
|