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Marketing for profit
Eldridge, Clarence E., (1970)
How prices, ad expenditures, and profits are linked
Farris, Paul W., (1979)
Experimentelle Werbeerfolgsprognose
Fischerkoesen, Hans M., (1967)
Ten cheaper spades : production theory and cost curves in the short run
Miller, Richard A., (2000)
Firms' cost functions : a reconstruction
Miller, Richard A., (2001)
Advertising and competition : some neglected aspects
Miller, Richard A., (1972)