Market structure, performance and strategy : a comparison of US and European markets
C. Samuel Craig, Susan P. Douglas and Srinivas K. Reddy
| Year of publication: |
1987
|
|---|---|
| Authors: | Craig, C. S. |
| Other Persons: | Douglas, Susan P. (contributor) ; Reddy, Srinivas K. (contributor) |
| Published in: |
Advances in international marketing. - Bingley [u.a.] : Emerald JAI, ISSN 1474-7979, ZDB-ID 634916-X. - Vol. 2.1987, p. 1-21
|
| Subject: | Marketingmanagement | Marketing management | Wettbewerb | Competition | USA | United States | Europa | Europe |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001089835