MARKET THEORIES ANALYSIS FOR THE WEB MARKET AND INCORPORATION OF REPUTATION AS A COMPETITIVE FACTOR FOR WEB COMPANIES

The goal of this paper is to familiarize the reader with the way reputation is mainly treated as well as the way it could be treated for web companies when they are focusing on selling to other markets than their own. This paper covers the reputation concept as a competitive advantage, as well as the treatment of this for a web company that wishes to sell abroad.

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Year of publication:	2013
Authors:	Iulian, Caraganciu
Published in:	Studies in Business and Economics. - Facultatea de Ştiinţe Economice. - Vol. 8.2013, 1, p. 29-35
Publisher:	Facultatea de Ştiinţe Economice
Subject:	Reputation \| Web market \| Reputation if going abroad

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010635901