Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Margy P. Conchar, Melvin R. Crask and George M. Zinkhan
| Year of publication: |
2009
|
|---|---|
| Authors: | Conchar, Margy P. ; Crask, Melvin R. ; Zinkhan, George M. |
| Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 278-302
|
| Subject: | Werbung | Advertising | Vertriebskosten | Distribution costs | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Meta-Analyse | Meta-analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836356