Market versus customer orientation, similarity versus differentiation, synthesis versus analysis : ten theses illustrating differences in product innovation between Japan and Germany ; comments by Tohru Ihara
Eckehard Fozzy Moritz
| Year of publication: |
1997
|
|---|---|
| Authors: | Moritz, Eckehard Fozzy |
| Other Persons: | Ihara, Tohru (contributor) |
| Published in: |
A holistic approach to machine tool innovation. - Sottrum : Artefact-Verl., ISBN 3-932134-01-X. - 1997, p. 177-204
|
| Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Marketing | Vergleich | Comparison | Deutschland | Germany | Japan |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003463430