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Media context : a literature review and research agenda
Jørgensen, René Haldborg, (2022)
Strategic complementarities in a model of commercial media bias
Kerkhof, Anna, (2023)
The legitimacy of the media industry : what do advertisers expect?
Tolvanen, Kristiina, (2013)
Cross-media promotion and media synergy : practices, problems, and policy responses
Hardy, Jonathan, (2013)
Branded content : practices and governance
Hardy, Jonathan, (2021)
Branded content : the fateful merging of media and marketing
Hardy, Jonathan, (2022)