Marketers' use of alternative front-of-package nutrition symbols : an examination of effects on product evaluations
Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
| Year of publication: |
May 2018
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|---|---|
| Authors: | Newman, Christopher L. ; Burton, Scot ; Andrews, J. Craig ; Netemeyer, Richard G. ; Kees, Jeremy |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 3, p. 453-476
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| Subject: | Nutrition labeling | Nutrition consciousness | Front-of-package nutrition icons | Consumer health | Food marketing | Information disclosure | Ernährung | Nutrition | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Lebensmittel | Food | Ernährungspolitik | Nutrition policy | Ernährungsverhalten | Eating habit | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0568-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879700