Marketers with MBAs: bridging the thinking-doing divide
| Year of publication: |
2006
|
|---|---|
| Authors: | Bruce, Grady ; Schoenfeld, Gregg |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 24.2006, 3, p. 257-282
|