Marketing accountability : how to measure marketing effectiveness
Malcolm McDonald and Peter Mouncey
| Year of publication: |
c 2009
|
|---|---|
| Authors: | McDonald, Malcolm ; Mouncey, Peter |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Rentabilität | Profitability | Messung | Measurement | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | VIII, 293 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references 0908 |
| ISBN: | 978-0-7494-5386-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003798578