MARKETING - Achieving Brand-Driven Business Success - Brand-building, when done correctly, encompasses more than visual design elements, and it targets a broader audience than in the past. To illustrate, these authors visit three global companies and study their recent rebranding initiatives.
| Year of publication: |
2008
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|---|---|
| Authors: | Birdsall, Connie ; Johnston, Neil |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 19.2008, 2, p. 67-74
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