Marketing Across Cultures: Consumers' Perceptions of Product Complexity, Familiarity, and Compatibility
| Year of publication: |
2001
|
|---|---|
| Authors: | Littrell, Mary A. ; Miller, Nancy J. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 15.2001, 1, p. 67-86
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