Marketing activities : a critical analysis from an ethical point of view
Julia Naskrent
| Year of publication: |
2007
|
|---|---|
| Authors: | Naskrent, Julia |
| Publisher: |
Saarbrücken : VDM Verlag Dr. Müller |
| Subject: | Marketingmanagement | Marketing management | Rawls-Gerechtigkeitstheorie | Rawls's theory of justice | Marketing | Unternehmensethik | Business ethics | Theorie | Theory | Ethik |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IV, 104 S. Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 90 - 104 |
| ISBN: | 978-3-8364-0627-7 ; 3-8364-0627-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003417122