Marketing : an introduction
Gary Armstrong; Philip Kotler
| Year of publication: |
2013 ; 11. ed., global ed.
|
|---|---|
| Authors: | Armstrong, Gary ; Kotler, Philip |
| Publisher: |
Boston, Munich [u.a.] : Pearson |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [scans.hebis.de] ; Description [scans.hebis.de] ; Description [scans.hebis.de] |
| Extent: | Getr. Zählung Ill., graph. Darst. 28cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: Boston, Mass.; London: Pearson, 2011 |
| ISBN: | 0-273-76728-3 ; 978-0-273-76728-2 ; 978-0-13-274403-4 ; 0-13-274403-1 ; 0-273-76718-6 ; 978-0-273-76718-3 ; 0-273-76718-3 ; 978-0-273-76718-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524855