Marketing : an introduction
Gary Armstrong, Philip Kotler, Michael Harker, Brennan Ross
| Year of publication: |
2019 ; Fourth edition
|
|---|---|
| Authors: | Armstrong, Gary ; Kotler, Philip ; Harker, Michael ; Brennan, Ross |
| Publisher: |
Harlow, England : Pearson |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxix, 643 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| ISBN: | 978-1-292-20030-9 ; 978-1-292-20067-5 ; 978-1-292-20065-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871887