Marketing : an introduction
Gary Armstrong; Philip Kotler
| Year of publication: |
2007 ; 8. ed.
|
|---|---|
| Authors: | Armstrong, Gary ; Kotler, Philip |
| Publisher: |
Upper Saddle River, NJ : Pearson Prentice Hall |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | Getr. Zählung zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Kotler's name appears first on the earlier ed Includes bibliographical references and index 0601 |
| ISBN: | 0-13-186591-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013475004