Marketing analysis and decision making
Burton H. Marcus; Edward M. Tauber
| Year of publication: |
1979
|
|---|---|
| Authors: | Marcus, Burton ; Tauber, Edward M. |
| Publisher: |
Boston, Mass. [u.a.] : Little, Brown |
| Subject: | Absatz | Absatzplanung | Absatzpolitik | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | Entscheidung | Decision | Entscheidungstheorie | Decision theory | USA | United States | Theorie | Theory |
| Published items: |
1 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXIII, 368 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-316-54599-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000558924