Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Md Afnan Hossain, Raj Agnihotri, Md Rifayat Islam Rushan, Muhammad Sabbir Rahman, Sumaiya Farhana Sumi
| Year of publication: |
2022
|
|---|---|
| Authors: | Hossain, Md Afnan ; Agnihotri, Raj ; Rushan, Md Rifayat Islam ; Muhammad Sabbir Rahman ; Sumi, Sumaiya Farhana |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 240-255
|
| Subject: | AI adoption | B2B export market | Manufacturing industry | Market reconfiguration | Market seizing | Market sensing | Marketing analytics capability | Industrie | Manufacturing industries | Wettbewerbsvorteil | Competitive advantage | Künstliche Intelligenz | Artificial intelligence | Marketing | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.08.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014226506