Marketing and AI: Shaping the Future Together : Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22-24

edited by Vincent Jeseo, Jasmine Parajuli

Examining the Effects of Design, Technology, and Service Innovation on New Product Performance: The Mediating Roles of Marketing and Process Innovation -- Should Advertisers Avoid Negative News? Advertising Effects of Negative Affect, News Site Credibility, and Applicability between Article and Ad -- Creative Artificial Intelligence for Marketers: A Framework and Research Agenda -- Unlocking the Future: Exploring Consumer Behavior in AI-Powered Smart Cities via Simulation Scenarios: The Example of Smart Homes -- Laying The Path: Modelling A B2B Customer Journey in Commodity Markets -- Rethinking the relationship quality dimensions in B2B: Introducing Tap Model -- User Impressions and Using Contexts for Autonomous Shuttle Services: Analyzed by A LDA Based Topic Modelling Approach.

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Year of publication:	2024
Other Persons:	Jeseo, Vincent (ed.) ; Parajuli, Jasmine (ed.)
Institutions:	Academy of Marketing Science / Annual Conference <2024, Coral Gables, Fla.>
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer
Subject:	AI in marketing \| ChatGPT and marketing \| AI and marketing ROI \| Consumer behavior \| Marketing research \| Digital marketing \| Consumer marketing in virtual reality \| AMS2024 \| Branding and technology \| Konsumentenverhalten \| Consumer behaviour \| Marketing \| Marketingmanagement \| Marketing management \| Markenführung \| Brand management \| Marktforschung \| Market research \| Online-Marketing \| Internet marketing \| Marketingtheorie \| Marketing theory

Extent:	1 Online-Ressource (XX, 149 p. 15 illus., 10 illus. in color.)
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift
Language:	English
ISBN:	978-3-031-76193-5 ; 978-3-031-76192-8 ; 978-3-031-76194-2 ; 978-3-031-76195-9
Other identifiers:	10.1007/978-3-031-76193-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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