Marketing and development in Third World context : an evaluation and future directions
Annamma Joy and Christoper A. Ross
| Year of publication: |
2008
|
|---|---|
| Authors: | Joy, Annamma ; Ross, Christoper A. |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 266-289
|
| Subject: | Marketingtheorie | Marketing theory | Entwicklungsstrategie | Development strategy | Internationales Marketing | International marketing | Entwicklungsländer | Developing countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Journal of macromarketing ; 9 (1989), 2, pp. 17 - 31 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611060