Marketing and firm value : perspectives and conclusions ; rejoinder
Shuba Srinivasan and Dominique M. Hanssens
| Year of publication: |
2009
|
|---|---|
| Authors: | Srinivasan, Shuba ; Hanssens, Dominique M. |
| Other Persons: | Kimbrough, Michael D. (reviewed) ; McAlister, Leigh (reviewed) ; Mizik, Natalie (contributor) ; Jacobson, Robert (reviewed) ; Garmaise, Mark J. (reviewed) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 3, p. 327-329
|
| Subject: | Marketingmanagement | Marketing management | Geschäftswert | Goodwill |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003867757