Marketing and firm value
Shuba Srinivasan, Dominique M. Hanssens
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Srinivasan, Shuba ; Hanssens, Dominique M. |
| Publisher: |
Boston : now |
| Subject: | Marketing | Unternehmenswert | Firm value |
| Extent: | 85 Seiten Illustrationen |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. - Vol. volume 17, issue 2 (2022) |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint auch als Online-Ausgabe |
| ISBN: | 978-1-63828-044-6 |
| Other identifiers: | 10.1561/1700000068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013363609