Marketing and PR on a shoestring : getting customers and keeping them ... without breaking the bank
Philip R. Holden and Nick Wilde
| Year of publication: |
2007
|
|---|---|
| Authors: | Holden, Philip R. ; Wilde, Nick |
| Publisher: |
London : A. & C. Black |
| Subject: | Klein- und Mittelbetrieb | Öffentlichkeitsarbeit | Kundenbindung | Strategie | Marketing | Public relations | Small business |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 200 S. 18cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7136-7546-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004878264