Marketing and production capacity strategy for non-differentiated products: Winning and losing at the capacity cycle game
| Year of publication: |
1999
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|---|---|
| Authors: | Dearden, James A. ; Lilien, Gary L. ; Yoon, Eunsang |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 16.1999, 1, p. 57-74
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