Marketing and public policy : transformative research in developing markets
Clifford J. Shultz, Rohit Deshpandé, T. Bettina Cornwell, Ahmet Ekici, Prabakar Kothandaraman ...
| Year of publication: |
2012
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|---|---|
| Authors: | Shultz, Clifford J. ; Deshpandé, Rohit ; Cornwell, T. Bettina ; Ekici, Ahmet ; Kothandaraman, Prabakar |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 178-184
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| Subject: | consumer welfare | developing markets | economic development | millennium goals | Marketing | Entwicklung | Economic development | Entwicklungsländer | Developing countries | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009679230