Marketing and sales: optimization of a neglected relationship
| Year of publication: |
2006
|
|---|---|
| Authors: | Matthyssens, Paul ; Johnston, Wesley J. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 21.2006, 6, p. 338-345
|