Marketing and societal welfare : a multiple stakeholder approach
Margaret Matear; Peter A. Dacin
| Year of publication: |
2010
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|---|---|
| Authors: | Matear, Margaret ; Dacin, Peter A. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1173-1178
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| Subject: | Direktmarketing | Direct marketing | Soziale Wohlfahrtsfunktion | Social welfare function | Stakeholder | Pharmaindustrie | Pharmaceutical industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008696679