Marketing and technology strategies for innovative performance : the OPM equation in different contexts
Hélène Sicotte, Nathalie Drouin and Hélène Delerue
| Year of publication: |
2012
|
|---|---|
| Authors: | Sicotte, Hélène ; Drouin, Nathalie ; Vidot-Delerue, Hélène |
| Published in: |
International journal of managing projects in business. - Bingley [u.a.] : Emerald, ISSN 1753-8378, ZDB-ID 2473959-5. - Vol. 5.2012, 2, p. 195-215
|
| Subject: | Projektmanagement | Project management | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009561161