Marketing and the bookselling brand: Current strategy and the managers' perspective
| Year of publication: |
2006
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|---|---|
| Authors: | Laing, Audrey ; Royle, Jo |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 34.2006, 3, p. 198-211
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