Marketing and the bottom line : the marketing metrics to pump up cash flow
Tim Ambler
| Year of publication: |
2003 ; 2. ed.
|
|---|---|
| Authors: | Ambler, Tim |
| Publisher: |
London [u.a.] : Financial Times Prentice Hall |
| Subject: | Marketing | Methodology | Evaluation | Costs | Verkauf |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 320 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2000 |
| ISBN: | 0-273-66194-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004712561