Marketing and the customer value chain : integrating marketing and supply chain management
Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou
| Year of publication: |
2022
|
|---|---|
| Authors: | Fotiadis, Thomas ; Folinas, Dimitris ; Vasileiou, Konstantinos ; Konstantoglou, Aggeliki |
| Publisher: |
Milton Park, Abingdon, Oxon : Routledge, |
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain |
| Extent: | 1 Online-Ressource (ix, 340 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-429-68488-3 ; 0-429-68488-6 ; 978-0-429-40116-9 ; 0-429-40116-7 ; 978-0-429-68486-9 ; 0-429-68486-X ; 978-0-429-68487-6 ; 0-429-68487-8 ; 978-1-138-39447-6 ; 978-1-138-39449-0 |
| Other identifiers: | 10.4324/9780429684883 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013176653