Marketing and the internet : [conceptual foundations]
Eloise Coupey
| Year of publication: |
2001
|
|---|---|
| Authors: | Coupey, Eloise |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Subject: | Electronic Commerce | Internet | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 362 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-016975-7 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731416