Marketing and the rise of Web 2.0 : expanding opportunity, increasing challenge
Peter A. Rosen; Mark H. Phillips
| Year of publication: |
2011
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| Authors: | Rosen, Peter A. ; Phillips, Mark H. |
| Published in: |
Review of business information systems. - Littleton, Colo., ISSN 1534-665X, ZDB-ID 2442108X. - Vol. 15.2011, 3, p. 35-42
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009885792