Marketing and the tragedy of the commons : a synthesis, commentary, and analysis for action
Clifford J. Shultz and Morris B. Holbrook
| Year of publication: |
2009
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|---|---|
| Authors: | Shultz, Clifford J. ; Holbrook, Morris B. |
| Published in: |
Macromarketing - a global focus ; Vol. 4. - Los Angeles [u.a.] : SAGE. - 2009, p. 381-402
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003876853