Marketing as an applied science : lessons from other business disciplines
Tim Hughes, David Bence, Louise Grisoni, Nicholas O'Regan and David Wornham
| Year of publication: |
2012
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| Authors: | Hughes, Tim ; Bence, David ; Grisoni, Louise ; O'Regan, Nicholas ; Wornham, David |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 92-111
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| Subject: | Marketingtheorie | Marketing theory | Betriebswirtschaftslehre | Business economics | Hochschullehre | Higher education teaching | Hochschullehrer | Higher education staff | Theorie-Praxis-Verhältnis | Theory-practice divide | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514319