Marketing as an applied science: lessons from other business disciplines
| Year of publication: |
2012
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|---|---|
| Authors: | Hughes, Tim ; Bence, David ; Grisoni, Louise ; O'Regan, Nicholas ; Wornham, David |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 1 (10.2.), p. 92-112
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