Marketing as technique : the influence of marketing on the meanings of consumption
Christine Moorman
| Year of publication: |
2009
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|---|---|
| Authors: | Moorman, Christine |
| Published in: |
The development of critical perspectives in marketing. - Los Angeles [u.a.] : SAGE. - 2009, p. 41-63
|
| Subject: | Marketing | Sozialwissenschaft | Social sciences | Konsumtheorie | Consumption theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003832338