Marketing at the societal level : theoretical issues and problems
Richard P. Bagozzi
| Year of publication: |
1977
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|---|---|
| Authors: | Bagozzi, Richard P. |
| Published in: |
Macro-Marketing: distributive processes from a societal perspective : the proceedings of the Macro-Marketing Seminar, University of Colorado, Boulder, Colorado, August 15-18, 1976. - Boulder, Colorado : Business Research Division, Graduate School of Business Administration, University of Colorado. - 1977, p. 6-51
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| Subject: | Absatztheorie |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001847656