Marketing
Theodore N. Beckman; William R. Davidson. With the assistance of James F. Engel
| Year of publication: |
1967 ; 8. ed
|
|---|---|
| Authors: | Beckman, Theodore N. ; Davidson, William R. |
| Other Persons: | Engel, James F. (contributor) |
| Publisher: |
New York : Ronald Press |
| Subject: | Marktforschung | Absatz | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
| Extent: | X, 872 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674791