Marketing below-the-line
Martin Christopher
| Year of publication: |
1972
|
|---|---|
| Authors: | Christopher, Martin |
| Publisher: |
London : Allen & Unwin |
| Subject: | Absatzpolitik | Grossbritannien | Marketingmanagement | Marketing management | Theorie | Theory | Marketing |
| Extent: | 158 S graph. Darst 8° |
|---|---|
| Series: | Studies in management. - London : Allen & Unwin, ZDB-ID 121839-6. - Vol. 9 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-04-658073-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001352479