Marketing between goals realisation and ethics adherence : a consumer loyalty approach
Abderrezak Bensalah
| Year of publication: |
2013
|
|---|---|
| Authors: | Bensalah, Abderrezak |
| Published in: |
International journal of social entrepreneurship and innovation : IJSEI. - Genève [u.a.] : Inderscience Enterprises, ISSN 2043-8257, ZDB-ID 2678624-2. - Vol. 2.2013, 4, p. 346-360
|
| Subject: | marketing origins | marketing problem | ethics | consumer loyalty | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketing | Ethik | Ethics | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337170