Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Mike Saren; Tracy Harwood; Janet Ward; Alladi Venkatesh
| Year of publication: |
2013
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|---|---|
| Authors: | Saren, Mike ; Harwood, Tracy ; Ward, Janet ; Venkatesh, Alladi |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 13/14, p. 1435-1442
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| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Welt | World | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010230188